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KNOWLEDGE PUT INTO PRACTICE
Learn by Doing.
Every course combines bartending knowledge, techniques and structured workflows with hands-on practice. What you learn is put into action straight away – from working with equipment and ingredients to preparing drinks and staying organised behind the bar.
WHO IS OUR ACADEMY FOR?
INDIVIDUALS
For Beginners & Cocktail Enthusiasts
COMPANIES & TEAMS
Team Building &
Professional Development
bars & restaurants
Staff Development & Operational Excellence
hotels & resorts
Service Excellence &
Guest Experience
EVENT AGENCIES
Expertise for
Exceptional Events
HOSPITALITY TEAMS
Building Expertise.
Elevating Quality.
Operational Experience
Precise workflows instead of theory.
Team
Coaching
Focus on Sustainable Development
Product Knowledge
Spirits, Processes, Quality
Seamless Execution
Efficiency & Guest Experience
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International Experience. Knowledge from Behind the Bar.
João Franco brings international experience from bars, hotels and restaurants to the MCM Academy. His career has taken him to Mandarin Oriental and Lebua Hotels, among others, as well as hospitality projects across international markets.
This experience feeds directly into the Academy – from cocktail techniques and product knowledge to structured workflows, service, team leadership and the development of bar and beverage concepts.
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